{"id":22309,"date":"2022-07-12T16:59:14","date_gmt":"2022-07-12T12:29:14","guid":{"rendered":"https:\/\/www.parmoon.com\/portfolio-item\/%da%a9%d9%85%d9%be%db%8c%d9%86-%d8%af%d9%82%db%8c%d9%82-%d8%a7%d9%86%d8%aa%d8%ae%d8%a7%d8%a8-%da%a9%d9%86-%d9%81%db%8c%d9%84%db%8c%d9%be%d8%b3\/"},"modified":"2023-02-14T15:20:44","modified_gmt":"2023-02-14T11:50:44","slug":"choose-carefully-campaign-philips","status":"publish","type":"portfolio","link":"https:\/\/www.parmoon.com\/en\/portfolio-item\/choose-carefully-campaign-philips\/","title":{"rendered":"Choose carefully campaign (Philips)"},"content":{"rendered":"\t\t
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Customer<\/div>
Philips<\/div><\/div><\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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industry<\/div>
Home Appliances<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Activity<\/div>
Design <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Department<\/div>
Production and creativity<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • Employer’s problem statement: increasing sales and persuading the audience to buy household appliances <\/li>\n
  • Campaign idea: exaggerating the comparison of choosing a spouse and household appliances, both of which are chosen for a lifetime. <\/li>\n
  • Campaign slogan: “Choose carefully” <\/li>\n
  • Media used: poster, magazine ad and point of sale items <\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    CustomerPhilips industryHome Appliances ActivityDesign DepartmentProduction and creativity Employer’s problem statement: increasing sales and persuading the audience to buy household appliances Campaign idea: exaggerating the comparison of choosing a spouse and household appliances, both of which are chosen for a lifetime….<\/p>\n","protected":false},"author":1,"featured_media":21297,"menu_order":0,"template":"","portfolio-types":[142],"class_list":["post-22309","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-campain-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/portfolio\/22309"}],"collection":[{"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/portfolio\/22309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/media\/21297"}],"wp:attachment":[{"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/media?parent=22309"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/www.parmoon.com\/en\/wp-json\/wp\/v2\/portfolio-types?post=22309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}